"ahia" fire of
Fire, or “ahi” has the power to destroy and also to create.
“Ahia” is a word that denotes the creative – even divine – power of fire to stimulate the new, to temper, to transform.
Maori used fire to make sea-going vessels, to make medicine, temper fish hooks and harden weapons as well as to cook food and transform it into something delicious that creates joy.
“Ahia” is a word drawn from expression “ahi a te ariki, which denotes the higher purpose of fire and means “fire of the high-born” or “fire of the gods”.
It does not take much smoking to give our range of smoked fish its delicious taste.
We hope you will agree that this small touch of the creative essence of Ahia upon fish that has been treated as a treasure, or taonga from the ocean, creates something that is simply divine.